November 2025 marked a historic low for hardware sales and physical game spending in the US, with sales figures reflecting the worst performance since tracking began 30 years ago. According to Circana, only 1.6 million units of video game hardware were sold, a staggering drop from previous years, driven largely by an all-time high average price of $439 per unit, which is 11% higher than last year. The PlayStation 5 emerged as the best-selling console, followed closely by the Nintendo Switch 2 and Xbox Series X/S.